Marketing Creative Strategist
Our client is a worldwide telecommunications company that offers voice, data and video services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security, and control.
We are looking for a Marketing Creative Strategist who will be responsible for the creative strategy, design development, and final asset delivery for direct-to-customer communications.
Location: Basking Ridge, NJ 07920 – HYBRID
Position: Marketing Creative Strategist
Pay: $68.57/hr. on W2
Duration: 12 months or longer
This role will interface and collaborate with the Verizon Consumer Business Unit team to align on business strategies that drive specific line-of-business KPIs, and messaging/creative consistency across multiple customer touch points and tactics. You will be responsible for building creative with an external agency that is thoughtfully integrated with other channels, and aligns to overall direct response best practices.
This individual will lead and execute the 360-process for all channel-specific campaign elements – email, direct mail, mobile push notifications, and EMS/RCS – that are on time, within budget, and align to the approved strategy.
Specific responsibilities include, but not limited to:
• Leading end-to-end creative process: From creative brief, through design development, to final delivery of proofed assets to the Business Unit.
• Presenting creative at various levels, all the way up to SVP, with the ability to sell/defend creative work as needed
• Partnering with external agency team on schedules/scope, and to ensure creative concepts elevate the customer experience; must be able to review and provide constructive, actionable feedback
• Collaborating with multiple stakeholders across the Business Unit and the CMO to deliver campaigns that fulfill the needs of the business, brand, and consumer.
• Understanding specific customer segments and channel test strategies, as well as analyzing campaign results, to make recommendations for optimizing future creative executions
You’ll need to have:
• Bachelor’s degree or four or more years of work experience.
• Six or more years of experience in MarCom, CRM, Agency Management, Digital Marketing.
• Knowledge of integrated marketing processes and principles.
• Knowledge of marketing best practices; tailoring creative and messaging to unique customer segments
• Strong writing, communication, and collaboration skills to work closely with all internal and external partners of all disciplines
Even better if you have one or more of the following:
• Previous history or experience delivering results through multiple CRM touchpoints and marketing channels.
• Ability to take smart risks, defend work and make strategic decisions.
• Ability to work in a flexible, dynamic and fast-paced environment.
• Committed to upholding the Verizon Brand, culture, and credo.
• Is an ambassador for the marketing department objectives and point of view on the Company’s brand and its visual and verbal brand identity.
• Are a creative problem solver who can analyze information from various sources and extract key messages
• Experience in all things Direct Response; knowledge of tactics, segmentation, creative execution
This particular client may require all new hires show proof of vaccination. However, accommodations may be made for those with disabilities or religious reasons who cannot obtain a vaccine.
About APR:
Since 1980 APR Consulting, Inc. has provided professional recruiting and contingent workforce solutions to a diverse mix of clients, industries, and skill sets nationwide.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Don’t miss out on this amazing opportunity! If you feel your experience is the match for this position please apply today and join our team. We look forward to working with you!
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APR Consulting, Inc., is one of the most trusted talent acquisition and workforce solutions providers in the United States. Known for exceptional responsiveness, agile strategies, and consistently high-level talent, the firm has become a go-to for organizations and managed services providers navigating complex change and urgent challenges. Since its founding in 1980, APR has transformed from a California IT-focused staffing firm to a full-service solutions provider filling a wide range of positions and serving over eight industries — including aerospace and defense, healthcare, IT, telecom, hospitality/gaming, sports/entertainment, government, and utilities –– in all 50 states, with a loyal roster of more than 850 specialized professionals.