• Location: Basking Ridge, New Jersey
• Type: Contract
• Job #83536

Our client is a worldwide telecommunications company that offers voice, data and video services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security, and control.

We are looking for a Marketing Strategy Manager who will be responsible for helping to build the Marketing Strategy, plan, and flow within the VBG Marketing organization to ensure targets and the organization’s goals are achieved across the Business segments (Business Markets, Enterprise, and Public Sector). 

Location: Basking Ridge New Jersey 07920 – Hybrid
Position: Marketing Strategy Manager
Pay: $55/hr. on W2
Duration: 12 months or longer
Hybrid opportunity:  2 days in the office / 3 remote (flexible on which days)

The Marketing Strategy team’s role:

• Support the development of a holistic cross-segment marketing view for the Organization.
• Determine and align the marketing priorities for investment along with KPIs.
• Work with Segment Marketing teams, CMO, and VBG leadership to ensure alignment on all Marketing activities.
• Monitor market trends for new practices and technologies that will improve and optimize marketing performance.
• Build collaboration, partnership, and support the strategic direction with Segment Marketing teams, CMO, and BU leadership.
• Partner cross-functionally in VBG to help tell the Marketing story.
• Use customer feedback to inform marketing programs and promote client satisfaction.
• Provides analysis and recommendations to the marketing and content team.
• Analyze sales and marketing key performance indicators to inform marketing efforts.
• Ensures marketing strategies align with overall business strategy.
• Align with the segment marketing teams to identify top marketing priorities for annual planning.
• Regularly review and revise plans based on performance, changing market conditions and business priorities.
• The role will lead the design of the marketing strategies, process and channel plans relative to the client’s Business brand activations, campaigns, promotions and products.

Individual Responsibilities:

• Gather and distill insights on marketing trends and technologies and competitive threats from internal and external sources to frame strategic recommendations.
• Partner with business leaders to understand market dynamics, customer needs, and overall business objectives for Global Enterprise, International and Small/Medium Business segments in order to frame strategic recommendations.
• Collaborate with segment marketing, CMO, product teams and cross-marketing organizations to build the VBG Marketing Strategy, Plan, Calendar and messaging.
• Collaborate with the segment marketing teams to create comprehensive marketing plans that leverage data insights and industry trends to drive market share growth, brand awareness, and lead generation.
• Support the build of VBG Marketing Strategy, VBG Marketing Plan, VBG Marketing Calendar
• Ability to build presentations for executive leadership and present findings to core teams
• Build recommendations based on market data, competitive intelligence and trends

What we’re looking for…
You’ll need to have:

• Bachelor’s degree in Marketing or related field or six or more years of work experience in marketing strategy development and execution.
• Analytical and problem-solving skills with experience translating complex data into actionable insights.
• Experience in developing data-driven marketing plans that achieve measurable results.
• Team player and able to work well with large and varied teams
• Highly effective communication and presentation skills
• Strong project management skills
• Strong analytical skills
• B2B Marketing experience
• Ability to work in a fast-paced environment
• Marketing Strategy Experience
• Experience using Google suite (Google Slides, Gmail, Google Sheets, etc)
• Marketing Strategy Experience
• Project Management Experience
• Telecommunications Experience
• Ideal candidates will possess a telecommunications background, or direct experience at Verizon (particularly within VCG) being a significant advantage due to its proven benefit in onboarding. Key skills include robust Google Suite proficiency and the ability to effectively analyze research.
   

Even better if you have:

• Experience using Google suite (Google Slides, Gmail, Google Sheets, etc)
• Experience using ChatGPT/Gemini for Market Assessment work or Data Analysis
• Telecommunications or Technology background
• MBA
• Strong understanding of marketing best practices across various channels, including digital marketing, content marketing, and lead generation.
• Exceptional communication and collaboration skills, with the ability to build strong relations across highly matrixed teams and stakeholders.

This particular client may require all new hires show proof of vaccination. However, accommodations may be made for those with disabilities or religious reasons who cannot obtain a vaccine.
 
About APR:
Since 1980 APR Consulting, Inc. has provided professional recruiting and contingent workforce solutions to a diverse mix of clients, industries, and skill sets nationwide.
 
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
 
Don’t miss out on this amazing opportunity! If you feel your experience is the match for this position please apply today and join our team. We look forward to working with you!

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