Our client is a worldwide telecommunications company that offers voice, data and video services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security, and control.
We are looking for a Digital Marketing Communications Manager who will be critical driver in our work to enhance great customer experiences from marketing communications.
Location: Open to candidates in Irving TX, Basking Ridge NJ, or Alpharetta GA
Position: Digital Marketing Communications Manager
Pay: $50-58/hr. on W2 depending on years of experience
Duration: 6 months or longer
Note: Position is virtual but there may be occasions to go into the office for meetings
Position Summary:
This individual will lead communication strategies to manage the end CX for all business customer types (Business Markets, Global Enterprise, and Public Sector). In this role, the Communications Marketing Manager will be responsible for management of existing templates and overall transactional lifecycle strategy for business customers. This individual will work closely with the database marketing team, Communications Strategy lead, business stakeholders in CRM/Product/Digital Ops/Sales and IT to implement plans for journey improvements and enhanced capabilities.
Responsibilities:
- Own the omnichannel communication experience, stakeholdering of new communication needs cross-functionally and providing orchestration recommendations as necessary aligned with CX and NPS priorities.
- Work closely with Journey lead to do Customer/ Functional Journey analysis and Mapping
- Own the end-to-end prioritization and governance strategy for non-marketing communications implementing business rules to guide prioritization, logic, design, frequency and content continuity. Conduct ongoing business assessment for template needs owning the overall prioritization strategy for VBG transactional communications.
- Stand up new email and SMS communications library and corresponding CX playbook creating definitions and categories for templates aligned with varying product/marketing/customer needs.
- Lead marketing requirements for communication requests in collaboration with creative agencies for email and SMS templates.
- Collaborate with CRM and Product teams to incorporate tech related advancement as proposed by Martech for ongoing management of transactional templates.
- Collaborate with internal CX teams and journey mapping strategists, ensuring consistent, well-orchestrated and connected communication experiences for VBG customers.
- Work closely with agency and other creative partners in the design, build, and testing for emails, SMS, and other ad-hoc communications ensuring standards and system classifications are met aligned with future platform migration efforts.
- Ensure high quality and accuracy of email templates that incorporate responsive design, dynamic content, variable data, and advanced testing and interactive elements, keeping best industry practices in mind.
- Use expert knowledge of cutting-edge techniques, trends and best practices to deploy a variety of high-visibility projects — from social media content, HTML emails, websites, landing pages, and banners, to presentations and data-visualizations.
Must Have Skills:
- Six or more years of relevant work experience.
- Experience in marketing to end customers
- Experience in executing on marketing communications including Email, SMS and/or Direct Mail campaigns
Even better if you have one or more of the following:
- AEM (Adobe Experience Manager) experience- strongly desired
- Agency experience
- Digital Marketing certification/s
- Adobe experience or Professional Certification(strongly desired)
- Knowledge of Mobile Email Clients, Desktop Email Clients, Tablet Email Clients, Web technologies, and relational databases
- Demonstrated expertise in Adobe Creative Suite (XD, Photoshop, Illustrator). Fluency in the latest versions of Photoshop, Illustrator, InDesign, and other visual design and wire-framing tools
- Masters is a nice to have
About APR:
Since 1980 APR Consulting, Inc. has provided professional recruiting and contingent workforce solutions to a diverse mix of clients, industries, and skill sets nationwide.
This particular client may require all new hires show proof of vaccination. However, accommodations may be made for those with disabilities or religious reasons who cannot obtain a vaccine.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Don’t miss out on this amazing opportunity! If you feel your experience is the match for this position please apply today and join our team. We look forward to working with you!
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